credentials.

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EXPERTISE

A&R management

Industry data research and analysis

Campaign management

Accounting and financial management

Tour booking and management

Artist administration

Proficient in MS Office Suite, the Adobe Creative Suite, & industry standard DAWs

Systematic approach to process & procedure

Proactive approach with a bias for action

Accountability and task ownership

Reliable time management

Organization management

Collaborative worker

Client-centrality

PROGRAM MANAGER - MusicACT

2021 – 2023 | Concurrent with tertiary study 2020-2021

MusicACT supports all aspects of the Australian music industry by providing professional development, advice, resources, and authoritive recognition to the region’s industry professionals. MusicACT pursues policy development and advocacy to the government, businesses, and community.

Key Responsibilities

• Leverage local, national, and international connections to expand the capabilities and career prospects of the region’s artists

• Manage and facilitate MusicACT’s nation-leading Professional Development Program for musicians and music industry professionals

• Industry development assistance, and consultation alongside the Director of the region’s peak music body

• Advocate and develop industry-wide economic strategy alongside government, public, and private stakeholders

• Innovate on existing structures to improve the organisation’s scope and offerings (creation of contemporary digital content strategy, relaunch of industry backed awards ceremony, bespoke pivot towards digital services throughout pandemic lockdown, use of historical organization data to identify key policy objectives with government)

• Utilise various project management methods (Agile, Lean, Kanban, Waterfall) and tools (Asana, Todoist, Gantt Charts, Confluence)

• Use of creative development software and contemporary business processes to administrate the organization and produce digital marketing image and video content (MS Office Suite, GSuite, Adobe Creative Suite)

• Collection, analyze, and report on industry data such as ticketing trends, live event market depth, areas of skill shortage, comparative brand strength, and online/offline fanbase activity (MS Office Suite, Typeform, GSuite, Airtable)

• Utilisation of content management systems to increase organization efficiency (Squarespace, WordPress, Later.com, Facebook Business Suite)

• Marketing campaign management with budgets exceeding $40,000 (Campaign budgeting and accounting, graphic design, digital content creation, media buying, digital marketing, influencer marketing, outdoor marketing, B2B marketing, behavioral marketing)
  

Achievements

• Political Advocacy: $3 million+ injection of public funding to the region’s music economy

• Events: Presented 24 professional development events on a range of music industry areas in a variety of in person and digital formats (e.g. Digital Marketing, Tour Management, and Artist Development)

• Constituency: instigated and scaled organization membership from zero to 2,500+ members

• Major Events: Planned and executed industry-backed and voted awards ceremony – The MAMAs

  • Designed and implemented renewed event branding, marketing, and industry positioning

  • Managed all event logistics including collaborating with artists, audiences, venue, media, Hall of Fame decision board, and corporate sponsors

• Developed and proctored an instant-runoff preferential voting system –12,500+ preferences distributed over 12 rounds

Achievements

Live Performance

Sole tour manager and creator of touring strategy through pandemic-affected circumstances.

(x27) Sold-Out Shows across Australia

(x10) Festival Performances

(x4) Sold-Out National Headline Tours

Live Audience: +12,000 Tickets
 

Press

Creator and manager of press team, key contributor to media strategy.

·       (x2) featured: triple j Unearthed Feature Artist

·       (x2) featured: Unearthed Podcast

·       (x3) featured: Unearthed Artist Spotlight

·       (x1) featured: Tone Deaf - Video Promotion

·       (x1) featured: Australian Music Scene - Q&A + Video

·       (x1) featured: Foley Magazine (print)

Streaming

Sole contributor to streaming and distribution strategy and manager of distribution team.

(x2) Spotify - Triple J Hitlist (320,500+ listeners)

(x3) Spotify - Triple J Best New Music (15,100+ listeners)

(x3) Spotify - Home & Hosed (3,900+ listeners)

(x1) Spotify - Local Noise (51,900+ listeners)

(x1) Apple Music - Heaps Indie (US)

(x5,000+) Shazam